Canadian YouTube star, Lilly Singh – popularly known as Superwoman – is in Kenya on a Charity and Safari visit.
Owing to an entertaining mix of comedy sketches, rants, skits, and the occasional activism, Singh’s YouTube channel has received over 2 billion views and accumulated over 12 million subscribers since its inception in October, 2010.
Last year, Singh partnered with Me to We to promote the product GirlLove Rafiki Bracelet. The purchasing of these bracelets directs funds to young girls in Kenya in order to give them an education. Singh’s first goal was to sell 5,000 bracelets. Once she passed that goal she made a new goal of 10,000 bracelets and she surpassed that goal by selling over 14,000 bracelets.
As of January 2017, over 32,000 bracelets have been sold.