Kenyans have been relentlessly digging up Boyz II Men’s music since their highly anticipated Tour slated for the 10th of June was announced.
Boyz II Men’s Kenya concert announcement has led to an increase in Spotify streams from Kenyans who are re-familiarising themselves with the band’s greatest hits.
According to Spotify Data, streams of the band’s music have shot up by 416% since the day of the announcement of their tour, with the favorite being “End of the Road”.
The average numbers of streams and searches are also enjoying an uptick of 191% and 124% respectively. This comes weeks after the announcement that the band would be making their maiden stop on Kenyan soil as part of their Africa tour.
Boyz II Men are a significant part of the boy band wave that took the world by storm in the 90s. They enjoyed popularity with other bands such as Backstreet Boys , New Kids on the Block , Blackstreet and New edition among others.
“Our Kenyan audience is really hungry for nostalgic music from the 90s. To say that the boy band era was huge back then would be an understatement. Nostalgia is a powerful tool for sustaining the love and loyalty of the fans so it’s a pleasure for us to support access to music that is well loved” says Monica Kemoli-Savanne- Artist & Label Partnerships Manager, East Africa.
Prominent Kenyan Boy band Sauti Sol will be sharing the stage with the famous American R&B quartet at this year’s Stanbic Yetu Festival.
Radio Africa Group and Stanbic Bank, who are the organizers of the festival, said the highly anticipated event has already been sold out.
This year’s Yetu Festival will be going down at Uhuru Gardens in Nairobi and all the VVIP tickets that were retailing at Sh30, 000 are sold out as well as VIP tickets that were going for Sh15,000.
Kenya will be their first stop on their first-ever Africa tour. They will also perform in Uganda and South Africa.
