Swedish clothing company Hennes and Mauritz popularly known as H&M is facing a PR nightmare after a modeling photo shoot for kids product went viral. The image of a young boy of black descent donning a hoodie with the inscription, ‘Coolest monkey in the jungle’ wasn’t well received and has received negative backlash on social media, being labeled as racist.
Amidst all the drama, the mother of the boy, Terry Mango who’s Kenyan but living and working in Stockholm Sweden came out guns blazing to defend her son after the backlash.
According to her facebook, she commented,” I am the mum and this is one of the hundreds of outfits my son has modelled. Stop crying wolf all the time unnecessary issue here. Get over it. If I bought the jumper and put it on him and posted it on my pages would that make me racist? I get people’s opinion but they are not mine.”
It might have been business as usual for the Kenyan mum but the global outrage made the brand H&M pull down the photo online and make a statement. “The image has now been removed from all H&M channels and we apologize to anyone this may have offended”.
Celebrities including Diddy, The Weeknd supported the protest and expressed their discontent via social media.
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
On a positive note, Diddy offered $1 Million modelling contract for the boy to work with his line Sean John.
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