Music streaming platform Boomplay is planning to invest 100 million Kenya shillings in the music industry in an effort to promote local content and improve artists’ visibility in the market.
Boomplay, the largest music streaming and downloading service in Africa, hosted a music forum on Tuesday May 21 at Kempenski Hotel in Westlands that tackled a number of topics ranging from Intellectual Property, Publishing and Legal Protection.
Led by General Manager of Boomplay Kenya, Martha Huro, the company promised to improve the current state of the industry by funding different projects and educating artists on how they can increase their digital earnings.
“One reason Kenyan music isn’t getting around the continent as it should is distribution,” said Huro prior to the forum.
“Here, at Boomplay we want to solve that problem by formulating new relationships with artists and assuring the industry that we will use our networks and branches across Africa to promote Kenyan music across our platforms.”
The forum had six-panel discussions that saw veteran producer Eric Musyoka (Production), Davis Katee (Intellectual Property, Publishing and Legal Protection), Huro (Digital Distribution), publicist Anyiko Owoko (PR and Branding), John Andrews of Universal Group (Labels) and an A-list of artists such as Kenyan songstress Vivian, producer Cedo and legendary artist Nameless, among others participate.
The forum comes two months after the streaming service signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to the region.
Boomplay will now distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
Here’s a recap of the discussion:
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