Old Mutual’s Amazing Voices, a Pan-African singing competition, premiered yesterday 12th January on Dstv and GOtv at 1800h. The African countries represented include Ghana, Kenya, Zimbabwe and South Africa – with contestants squaring off against each other for the grand prize of $100, 000.
The competition will unearth talent across three genres – gospel, pop and rhythm and blues (R&B) with incredible voices.
“UAP Old Mutual is excited to be the title sponsor for a show, we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus. Now, more than ever, the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver”, says Carol Kipsanai, Group Head of Marketing and Communications at UAP Old Mutua
The audition phase kicked-off with mass auditions that took place last year. Singer Sanaipei Tande and one of Kenya’s leading jazz vocalist Kavutha Mwanzia-Asiyo who are selectors got the opportunity to select three groups of singers to advance to the home ground battle, which will be the elimination stage. After the elimination phase, the groups advanced to the grand stage where they will sing it out to win the main prize.
“Reality TV will never be the same again! Amazing Voices will take viewers on the musical journey with hopefuls from the four African countries set to showcase their talents across three genres. This will make for compelling viewing and entertainment like never before and we are glad that the show will premiere on our platforms as this reaffirms Multichoice as Africa’s best storyteller. Be entertained every Sunday by our hosts Thembisa Mdoda Nxumalo and Elikem Kumorzdie as they go on a journey with music groups with amazing voices,” says Nkateko Mabaso – CEO M-Net.