African Audio-Visual and Cinema Commission (AACC) Launched in Nairobi

The Kenya Film Commission (KFC) and African Union (AU) officially launched the temporary secretariat of the African Audio-Visual and Cinema Commission (AACC) in Nairobi, Kenya. The launch ceremony brought together regional and local filmmakers to celebrate this milestone for the African film industry.

African Audio-Visual and Cinema Commission (AACC) is a specialized agency of the African Union established in 2019. Its creation fulfills a request made by African cinema and audio-visual experts in 2003 to strengthen the film industry’s contribution to the continent’s creative economy.

Boosting African Cinema

The AACC’s mission is to drive the growth and development of African cinema. It will achieve this by:

  • Promoting research on the continent’s audio-visual and cinema industries.
  • Facilitating distribution of African films across Africa and internationally.
  • Providing technical support and guidance to AU member states in developing and implementing film policies.
  • Fast-tracking the creation of an African Audio-Visual and Cinema Fund.
  • Championing the protection of indigenous knowledge and African oral and written folklore.

Collaboration is Key

Amadou Cisse, head of the AACC, expressed his gratitude to Kenya for hosting the secretariat. He emphasized the importance of collaboration among AU member states for a thriving film industry:

“The AACC launch marks a significant step forward in fostering creativity and solidarity through film. We are committed to promoting the AACC’s goals and supporting the industry’s growth through sector audits and technical assistance.” Said Amadou.

A Collective Effort

Representatives from the AU and Kenyan government also spoke at the event. Mrs. Angela Martins, Acting Director for Social Development, Culture and Sport at the AU, highlighted the launch as a major step towards realizing the AU’s vision for a vibrant African film sector.

Ismail Maalim, Principal Secretary for Youth Affairs and Creative Economy in Kenya, challenged stakeholders to set ambitious goals and streamline film industry operations to compete globally. He emphasized the need to remove barriers that hinder film investment in Africa.

A Unified African Market

Timothy Owase, CEO of the KFC, pledged his commission’s support to the AACC’s goal of creating a unified African film market. “The KFC is committed to developing policies, incentives, and infrastructure to empower African creatives on the global stage.” He said. “We will collaborate with the AACC to market African cinema worldwide.” The temporary AACC secretariat will be at the Kenya Film Commission offices in Nairobi.

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