Consumers are always on the lookout for the next big thing; top brands understand this phenomenon and are constantly refreshing their branding and products while remaining authentic to who they are.
Upfield, a global leader in plant-based spreads and owners of the brand Blue Band margarine introduced a new range of products in the Kenyan market at a launch event held at Tamambo, Karen. The event saw the media and other key stakeholders get a chance to be among the first to experience the extraordinary taste presented in the 3 innovation products of Blue Band.
The new range includes Blue Band Peanut Butter, Blue Band Real Mayonnaise and Blue Band Cold Pressed Canola oil which will offer customers more choice and convenience.
For decades, Blue Band has been committed to giving consumers nutritional products that are healthy and suitable for families – and the three new products are no different, if anything, they’ve kicked it a notch higher.
Blue Band Peanut Butter provides Omega 6 and is free from preservatives, colorants and other additives. Mayonnaise, on the other hand, is a premium condiment made with natural ingredients and a rich source of Omega 3 & 6, guaranteeing long-lasting freshness and natural taste.
The Blue Band Cold Pressed Canola oil however is an edible oil made from 100% canola seeds making it a rich source of Omega 3, 6 & 9, vitamin E, and fortified with vitamin A. What makes the Blue Band Canola Oil extra special is the fact that the seeds are sourced locally at the foothills of Mt Kenya. It is exceptional for its nutritional value and possibly one of the healthiest and most versatile oils you will come across. It is cholesterol-free, non-GMO and suitable for vegetarians.
Speaking during the launch, Upfield East & Southern Africa Managing Director, Peter Muchiri said:
“In 2018, Blue Band found a new home at Upfield where our purpose is to make people healthier and happier with nutritious and delicious, natural products that are good for you and our planet. Blue Band has been a trusted brand in the Kenyan market for over 65 years, and this expanded portfolio we have introduced provides more variety and choice to cater for our consumers’ identified, changing needs.