Africa’s giant streaming service Boomplay has inked a new deal that will boost their grip of the wider African market.
Boomplay has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to Kenya and Africa as a whole.
The streaming service that holds over 42 million subscribers announced the major deal, set to enrich music lovers on the App with quality music from a host of global stars.
Kenyans can now access all the official music of leading global acts like Wale, Cold Play, Wiz Khalifa, Trey Songz, Sia, Missy Elliot, Kranium, Notorious B.I.G, Janelle Monae, Cardi B, Jason Derulo, Bruno Mars and Gucci Mane.
The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalogue to its community of listeners in ten countries; Kenya, Cameroon, Cote d’Ivoire, Ghana, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
Speaking on the deal, Martha Huro,
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