3 Creative Kenyan Businesses To Receive Funding Through HEVA Fund’s East Africa Creative Business Fund 2020/2021

HEVA Fund announced the final 7 East African businesses of their East Africa Creative Business Fund (EACBF) 2020/2021 fund cohort. The project is a partnership between HEVA and the European Commission and Agence Française de Développement (AFD). According to HEVA, the beneficiaries will receive an investment of $319,000 to expand their ventures.

Kenyan Beneficiaries

3 out of the 7 businesses in the 2020/2021 cohort are Kenyan. They include:

Frederick Bittiner

Owned by Dominic, this is a Kenyan fashion brand. Frederick Bittiner aims to produce and sell unique, trendy, and quality apparel designs that are in line with local and international trends. Consequently, its EACBF funding will be put towards growing its production capacity.

The Rainmaker Limited

This business focuses on live performances, musical theatre, studio projects, social justice, and common good commissioned songwriting. It also has an interest in artist asset ownership and management, as well as arts administration. Rainmaker will put its EACBF funds towards music production, equipment purchase, and a studio fit-out.

Tira Studio

Owned by Wamuyu Ndegwa, Tira Studio is a Kenyan furniture company that designs, sources, manufactures, and curates unique and creative furniture solutions for its clients. The business will use its EACBF funds to increase market share and increase production capacity.

The other businesses include Rwanda’s Haute Baso, Azizi Life and Illume Creative Studio, and Uganda’s Skyline Media and Management Limited.

EACBF was launched in September 2020 as an additional facility to HEVA’s existing Growth Fund. The project invited creative businesses in Kenya, Uganda, Rwanda, Tanzania, and Ethiopia, who had been in operation for at least two years, to apply for loans ranging between USD 20,000 to USD 50,000.

At the end of the application window in October 2020, 430 businesses had applied. Of those, 248 were Kenyan, 59 Ugandan, 33 Ethiopian, 30 Tanzanian, and 60 Rwandese. Each submitted application was rigorously vetted, checking first for initial business applicability and appropriate creativity indicators. Applicants who passed this stage were invited to a pitch session and successful pitches participated in a due diligence visit and conversation, with further document submissions.

HEVA Fund is Africa’s first creative economy catalyst program and has been working in the Eastern African region with continental and international networks since 2013. It has innovated custom financial models for the Eastern African creative economy. Additionally HEVA has directly invested in more than 40 creative businesses and supported over 8,000 creative practitioners in diverse ways in its 9 years of operation.

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